Career Compact

I lead communication efforts for the Alumni Association’s Career Compact program, aimed at offering invaluable resources to alumni as they navigate their professional journey, whether it's advancing their careers or staying up-to-date with industry trends. Through a range of features under the Career Compact brand, our objective is to create awareness around existing benefits while also introducing fresh features to augment the alumni benefits package.

Ongoing Communications:

• Artificial Intelligence Benefit Email

• One Year Anniversary Campaign

• Aspire Journey Campaign

Launch Communications:

• Communication plan

• Brochure

• Alumni launch email

• Alumni event email

• Social media posts

• Website re-design mock-up

Results:

• More than 5,000 alumni resources are accessed on an annual basis.

• The alumni webinar series has an average attendance of 150 per session, far exceeding typical webinar attendance.